Deem Wins Coveted BTN Innovate Award  

Deem’s Intelligent Attach Solution beats 13 other corporate travel technologies for top innovation spot

San Francisco, Calif., September 29, 2017 – Deem, a leading mobile and cloud technology provider for the business travel industry, won the Innovator of the Year Award at the 4th annual Innovate, hosted by The BTN Group, publishers of Business Travel News, Travel Procurement and The Beat in New York, today. Deem beat FCM Travel Solutions, HRS, Flightsayer, Mezi and others as the most innovative corporate travel solution of the year.

Competing alongside 13 other selected companies, VP of Innovation, Gadi Bashvitz presented Deem’s machine learning, artificial intelligent solution, Intelligent Attach. Deem’s Intelligent Attach platform predicts preferred hotels for travelers based on search history, traveler behavior, corporate and agency preferences, and real-time sentiment data points extracted from millions of traveler reviews across hundreds of thousands of hotels, to improve attach rates of hotel nights to travel itineraries.

“Despite years of investment to improve hotel attach rates, corporate travel itineraries suffer from rates of less than 50%,” said John F. Rizzo, President and Chief Operating Officer, Deem. ”This is a major stumbling block in corporations’ efforts to rein in business travel costs.”

“Intelligent Attach addresses two critical aspects of the recommendation process: finding the correct hotel, or ground transportation option and explaining to the traveler why these are the correct option for them,” said Bashvitz. “It knows if a hotel meets the traveler’s chain preference, is within the corporate policy, is quiet and whether the Wifi works and what ground transporation option the traveler can, and wants to book. It’s that knowledge, paired with traveler behavior that allows the technology to learn over time.”

The Judging panel included: 

  • Steve Clagg, Travel Technology Manager, Microsoft
  • Norm Rose, President, Travel Tech Consulting
  • Cindy Heston, Manager Strategic Sourcing - Travel, Anthem
  • Maximillian Waldmann, CEO, Conichi (2016 Business Travel Innovator Winner - Judge’s Choice)

BTN Innovate combines cutting-edge education, innovation and industry networking for pre-qualified corporate travel managers and travel procurement professionals with a minimum $5 million annual T&E budget.

Learn more at